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February 13, 2006
NBC Relies on Avid Solutions for Torino Olympic Winter Games
Avid Technology, Inc. announced that NBC has invested in Avid video and Digidesign audio workflow solutions in preparation for the network’s broadcast of the XX Olympic Winter Games in Torino, Italy. The solutions enable NBC to construct a comprehensive, state-of-the-art digital SD and HD production pipeline that greatly expands the video and audio workflow it implemented for the 2004 Summer Olympics. The deal also represents an unprecedented move in television history, as NBC will be the first U.S. network to broadcast the Olympic Winter Games in HD during primetime.
“This is the fourth consecutive Olympic Games where we’re using Avid solutions, and the third for graphics products that were formerly from Pinnacle but are now part of Avid. Each time we have adopted a bigger and more powerful workflow while also maintaining tremendous efficiency and reliability,” said David Mazza, Senior Vice President, Engineering, NBC Olympics. “For the 2006 Olympic Games, we will be deploying our largest shared-storage solution to date, and it will serve as the heart of our editing and graphics workflow that includes HD production and broadcasting for the first time on our main network feeds. It’s always a challenge to bring together a multitude of systems from several manufacturers, but Avid helps make the configuration seamless and cohesive. More importantly, with extremely time-sensitive production cycles for Olympics broadcasts, it’s imperative that we have the full functionality and support that Avid is able to deliver in this highly charged environment.”
Investment in Avid systems includes Avid Unity ISIS, HD editing and finishing, Avid DNxHD workflow, audio solutions, and broadcast graphics Tewksbury, MA – January 25, 2006 – Avid Technology, Inc. (NASDAQ: AVID) today announced that NBC has invested in Avid® video and Digidesign® audio workflow solutions in preparation for the network’s broadcast of the XX Olympic Winter Games in Torino, Italy. The solutions enable NBC to construct a comprehensive, state-of-the-art digital SD and HD production pipeline that greatly expands the video and audio workflow it implemented for the 2004 Summer Olympics. The deal also represents an unprecedented move in television history, as NBC will be the first U.S. network to broadcast the Olympic Winter Games in HD during primetime.
Via Avid.com
Posted by MovingPicture at February 13, 2006 04:14 PM